SWOC is an acronym for Strengths Weaknesses Opportunities and Challenges. RIMS, with the objective of identifying the student’s SWOC and help them arrive at personalized strategies to overcome their weaknesses and challenges by utilizing their strengths and opportunities, has embarked on conducting SWOC analysis for all students throughout their tenure in the institute. The individual SWOC analysis sessions are conducted by experienced faculty and provides an opportunity for students to express themselves in a free and open atmosphere. The sessions are conducted every semester until the student passes out of the Institute. Feedback from the faculty is recorded and communicated to the students and their parents. This initiative is one of its kind amongst the B-Schools in Bangalore and has benefitted hundreds of students to overcome their fears, inhibitions, emotional instability and a range of other psychological issues. The student community has expressed very high appreciation for this unique program