Decoding Millennial Brand Loyalty: Can AI Unlock the Secret to AuthenticMessaging?
Author – Prof.Srinivas Prabhu,RIMS,Bangalore. In a world overflowing with ads, slogans, and carefully crafted brand personas, there’s one group of consumers who see right through the noise: millennials. This generation, born into the digital age, is notoriously resistant to traditional marketing tactics. They value authenticity above all else and have a finely tuned detector for […]
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