1.Introduction
Marketing is undergoing a transformation with artificial intelligence (AI) and data-driven insights reshaping how brands connect with consumers. At RIMS Bangalore, we equip future marketers with the skills needed to thrive in this evolving landscape.

Current Trends in Marketing

AI-Powered Personalization: Tools like ChatGPT and predictive analytics help brands deliver hyper-personalized experiences.

Influencer Marketing Evolution: Micro and nano influencers are gaining traction for their authentic engagement.

Sustainability Marketing: Consumers prefer brands that adopt eco-friendly practices.

Why Choose Marketing at RIMS?
Our curriculum integrates digital marketing, consumer psychology, and brand management, preparing students to tackle real-world challenges through hands-on learning and industry projects.